When the time comes to hiring a web design company to build a new website, you will want to be sure a content management system is included in the project scope. This will allow you to make changes and additions to the website without incurring additional web development costs.
There are many CMS platforms to choose from, including proprietary and open source systems. But one that stands out above the rest is certainly WordPress. But how do you know if WordPress is a good fit for your website? Below we outline several reasons you might want to use WordPress as the CMS for your new business website.
The Most popular CMS in the world
WordPress has the largest CMS market share and accounts for over 29% of all websites. Most people have heard of WordPress and there are gads of tutorials on using the system. Even though we provide training, we’ve found that most of our clients jump right in making website changes because it’s so intuitive.
Open Source with room for expansion
WordPress is Open Source… in other words, it’s free. Also, WordPress can easily be hosted and there are no costs associated with downloading and upgrading. At the time of writing this article, there are nearly 55,000 WordPress plugins (often free), such as contact forms, ecommerce, slideshows, calendars, SEO optimization, etc.
It’s an Established CMS Platform
WordPress launched in 2003 and continues to grow in popularity. The benefit of using an established platform is that most of the kinks have already been worked out. Security issues rise and fall with every software application, but you can count the WordPress community to be proactive when it comes to security patches. Put simply, WordPress wouldn’t have flourished if it wasn’t trusted, effective and useful.
Highly Customizable for Greater Flexibility in Web Design
WordPress is popular because it meets the demands of many different types of businesses including services and ecommerce. Its flexible framework allows web designers to create a website with a layout and functionality specific to your business needs. Couple that with community-generated extensions, and you’re no longer limited to enterprise extensions or the high fees associated with a proprietary CMS.
WordPress is up for the task when it comes to search engine optimization efforts. Matt Cutts of Google has even praised WordPress, saying, “WordPress automatically solves a ton of SEO issues.”
Since SEO is an integral part of any internet marketing strategy, it’s a great idea to use a platform that you can easily add new tools and a variety of SEO plugins that can further enhance your website.
Blogging is Built-In
WordPress began as a bloggers platform and has since grown into comprehensive website building application. However, blogging is still an integral aspect of the CMS and widely used for just this purpose. However, if you’re interested in gaining search engine visibility and increasing traffic through content marketing, then you’ll want WordPress to manage those efforts.
Our web development team has extensive experience with WordPress functionality, as well as integrating an extensive range of plugins, to meet the unique need of various business types.
Contact us today for a free web development quote.