Digital marketing plays an important role in a business’s long-term success. Business owners who adapt and use the latest marketing techniques will generate more sales than their counterparts who use outdated marketing techniques. As a business owner, you should use digital marketing to overcome your competition and establish your brand as a leading authority figure.
What Is Digital Marketing?
Digital marketing involves the use of digital channels and technologies to promote a business and its products or services. Its origins can be traced back to the late 1990s, during which Google rose to fame as a leading search engine. Since then, other digital channels have emerged, allowing business owners to reach their target audience using this modern marketing method. So, why should use digital channels to promote your business
1. Paid Advertising Garners Instant Results
Promoting your business on digital channels like paid advertising yields instant results. With Google AdWords, for instance, your ads will display immediately after they are approved, a process that usually takes less than 24 hours. In comparison, search engine optimization can months to start seeing traction. If you want to see increased sales or conversions now, you should promote your business on digital channels.
2. Paid Advertising is Measurable
With Digital marketing, you can track key performance indicators (KPIs) to determine what works and what doesn’t. Whether you use search engine optimization, paid advertising or any other digital channel, you’ll have access to valuable data. Using this data, you can further optimize your marketing campaigns for a higher return on investment (ROI).
With Google AdWords, you can see the exact keywords that customers search for to find your business. If a particular keyword generates a substantial amount of sales or conversions, you can expand its usage in your marketing strategy. AdWords also provides KPIs like click-through rate (CTR), ad impressions and conversion rate.
Traditional marketing methods like billboard advertising, radio and television commercials and direct mail are nearly impossible to effective measure. As such, they are incredibly difficult to optimize. Assuming you promote your business on digital channels, however, you’ll have access to invaluable data to help optimize your campaigns.
3. Build Stronger Relationships
By promoting your business on digital channels, you’ll foster stronger relationships with your audience. As most seasoned business owners know, an effective marketing strategy involves targeting the right audience. If you own a wedding dress business, for example, you should target newly engaged brides who are preparing to tie the knot. Thankfully, you can easily target the right users using digital channels.
In addition to promoting a higher ROI, targeting the right users with digital advertising fosters stronger relationships. You can engage directly with your audience, answering questions and addressing any concerns they have. Over time, they’ll begin to view your business as a trustworthy, reputable figure in its industry.
4. Paid Advertising is Cost Effective
Finally, promoting your business with paid advertising is typically more cost effective than traditional offline channels. You’ll have greater control over who sees your ads, how much you pay for ads, the format and more.
According to Experian, for instance, every $1 spent on email marketing generates an average of $44.25. Even paid advertising is cost effective as it allows business owners to target a narrow selection of users while paying only when one of these users clicks their ad.
These are just a few benefits of digital advertising. Regardless of what you sell or offer, you should consider using the digital channels mentioned above to promote your business.