If you’re not talking about something that people are interested in, they’re probably not going to pay much attention. The same goes for social media content. It’s a common assumption that a content strategy means creating more content than potential competitors, but this couldn’t be further from the truth. In today’s online market, the effectiveness of content is more about the quality of the content rather than the quantity. Also, having simple text alone won’t catch the attention of potential customers as much as having different types of content. Once you find the right balance of content types, your business will begin to reap the rewards.

So how exactly does this work? The key is to have social media content that will present information which answers people’s questions in a way that is interesting but also useful. In turn visitors will begin interacting with your website by clicking to your content, leaving comments, and sharing the content on their own personal social media profiles. From there other people and websites will see your content and begin sharing it as well. This increase in activity will contribute to pushing your content into the higher rankings of search engines which will take you into the top search results and growing your page.

But how can you determine what content will bring your site more traffic and increase shares? Below are three different types of marketing-friendly web content that will help your company get noticed.

Interactive Media

What exactly is interactive media and how can it help your business website? Interactive media is defined as a reactive online design or tool such as a virtual tour with the ability to view a full 360-degrees, a map in which a person can find rental properties in their area, or a tool on a website which gives the user the ability to design something right there on their page. Interactive media has become one of the most shareable content styles and has been shown to get twice the social media shares as other forms of content. While this content can be more labor-intensive and expensive, it has the ability to bring about amazing marketing results for your page. The key to using and implementing interactive media is to be creative and think about what would catch your audience’s attention.

Video

Since the increase of loading speeds, video content has become a popular and profitable choice for social media marketing. Videos have the ability to convey messages in a way that simple text or photos alone just can’t. Social media platforms can skyrocket the sharing of video content with more shares than a post with just a photo. Here are just a few stats on video:

• Social video generates 1200% more shares than text and images combined (SmallBizTrends)
• 92% of mobile video consumers share videos with others (RENDRFX)
• Marketers who use video grow revenue 49% faster than non-video users (Wordstream)

Long-Form Authoritative Posts

This may come as a surprise, but detailed text posts are one of the most shared and saved content types for social media marketing. Far from being new or flashy, an easy-to-understand, informative article is incredibly effective at getting a point across according to a study of over 640k types of content spanning over 14 industries conducted by Clearvoice. Normally a marketer goes by the principle that the modern attention span is short, but this is completely untrue when it comes to a useful piece of information. When someone wants to learn something, they are more likely to spend time reading a long-form article and may even save the article for future reference or share it with friends.

Which topics are best suited for long-form articles? FAQs from your customers are a good place to start, or perhaps a detailed how-to article for struggles your clients commonly experience. Also, sharing a detailed explanation of something which you as a professional may understand but that is commonly misunderstood by the general public is another great long-form topic.

Our expert team of strategists, writers, and web designers can help you bring your ideas to life and amplify your social media content which in turn will achieve more online shares, bring awareness to your brand, and boost your business’s rankings.

To find out more about what we can do for your online business, contact us today.