Starting or running a small business and need a website, but don’t want to pay for a custom web design in Charlotte? Then your best choice should be a template that you can fill in and have online in just a few hours – saving you huge amounts of time and money… isn’t it?
It’s easy to understand why so many small business owners feel this way. Many times, the list of things needed for a new company far outweighs the start-up budget, and there are hundreds of small business web templates online, including many that are built specifically for a certain industry. In other words, they are ready-made websites that are supposed to blend the best in design and e-commerce features with value and convenience.
Our advice: stay away from out-of-the-box website templates if you can.
That’s not just because we like to have your business, although we would love the chance to earn it. The big problem with small business website templates – and especially the ones that are industry-specific – is that most of them aren’t very good, and so the few that are quickly become popular. That means that you usually aren’t actually choosing from dozens of web templates, but the same 45 that hundreds of your competitors are already using.
Having a small business website that looks just like everyone else’s, or that similar to half a dozen other companies in your area that, right next to you in the search engine results, isn’t any kind of competitive advantage. If anything, it tells visitors that your site, and your company, are no different than any other. In that case, why should they bother to give you a try?
One of the best things a small business website can do for you is help distinguish you from all the other companies vying for the same customers, online or off. By going with a small business web template, instead of a custom web design, you’re only making their job that much easier.