No matter which other forms of online marketing you use, paid advertising is one potentially highly lucrative way to get your company and the products or services you offer front and center with the prospects you’re targeting. Paid advertising strategies like pay-per-click, or PPC, are forms of paid search engine marketing that can help get you in the running for higher search engine visibility.
This form of online advertising works by displaying relevant ads at the top of search engine results pages (SERPs). The object is to get your company noticed by those who are actively searching for your product or service. By bidding on keyword phrases and paying a fee every time a user clicks your ad, you can deal yourself into the paid advertising game. The more you bid per phrase, the higher your ad will appear in the SERPs. Google Adwords and Bing Ads are two examples of paid advertising that can quickly drive traffic to your website. But, how effectively you play the PPC game will always depend on the expertise of your paid advertising management.
If you’re currently handling your own PPC management, you know a little something about the way the process works. After bidding on your key phrases and creating your ads, you set a daily budget. The search engine displays your ad until you’ve maxed out that day’s budget and then pulls your ad for the remainder of the day. While the process is fairly straightforward, you may not have the time or expertise to do it justice. Or, for the same reasons, you may have never even started using this valuable online advertising tool in the first place. In either case, the knowledgeable Digital Shifters team can handle all your PPC management tasks for you, freeing you for other vital business functions while making sure your paid advertising campaign yields maximum results.
Paid advertising is fully customized to suit your business needs. Our experts can control all aspects of your campaign, from audience targeting to budgeting and ad placement, helping you maximize your return on monies spent.
The results of your PPC campaigns are precisely measured and meticulously tracked. This helps inform our strategy, letting us know what works and when a course correction may be needed to keep your campaign on track.
SEO is a long-range strategy that rarely yields immediate results. But, once your PPC campaign goes live and your ads begin appearing, paid advertising will begin sending traffic your way immediately.
With paid advertising, you control your costs by setting a maximum cost per day for your campaign.