Virtually anyone who creates online content knows that Google drives search engine optimization and their updates are frequently released with little fanfare.
This time, we’re getting advance notice of a new update, this one concerning the beta version of a new Search Console. The updated version will soon be available to everyone, though it will most appeal to those with an interest in analyzing search performance, index coverage, and AMP status.
Additionally, Google states the newly updated Search Console will “more transparency into Google’s indexing, stateful two-way communications between Google and website owners to help resolve issues faster, and a responsive user-interface.”
For users concerned about losing their favorite features from the classic Search Console, Google has also shared that both versions will be available for use simultaneously. While the update will be available to the public, it’s still being amended to include all of the features of the classic version. Until that process is complete, Google will keep both versions running, so users won’t have to worry about an interruption to the quality of the service. Users can access either or both versions by clicking on a link in the navigation bar.
So what’s Different in the New Search Console?
Search Performance Report
One of the most widely anticipated changes is the addition of over a year of data added to Search Performance reports, which will give website operators greater insight into their SEO performance. Along with that change, the updated Search Console allows for reports of critical errors to be shared with multiple members within an organization. Again, the goal here is to expand transparency, because Google feels this is the best way to resolve issues in less time.
The Search Analytics report will be replaced by a Search Performance report and will cover 16 months, arranging the information to more efficiently share data according to clicks, impressions, CTR, and average position. Users can also filter and sort the report, selecting criteria such as web, image, or video results. The report can also be sorted by query, page, country, or device type.
Similarly, the Index Coverage report will replace the Index Status report. As with the old version, the newly revamped report will also show website operators how well Google is indexing their website, but will also provide greater insight. The Index Coverage report will identify problems that may be affecting how Google ranks the website. The report will also indicate why a URL may not be getting indexed at all.
In giving a timeline of performance, the report will also show how search engine optimization improvements have affected performance. Users can click on a URL error message to bring up diagnostic tools that will help them identify the weaknesses in their website’s performance. The URL can then be resubmitted for indexing. In sharing these changes, Google recommended that website operators submit sitemap files to achieve the best results.
When you drill down into a specific issue, you will see a sample of URLs from your site. Clicking on error URLs brings up the page details with links to diagnostic tools that help you understand what is the source of the problem.
Fixing Search issues often involves multiple teams within a company. Giving the right people access to information about the current status, or about issues that have come up there, is critical to improving an implementation quickly. Now, within most reports in the new Search Console, you can do that with the share button on top of the report which will create a shareable link to the report. Once things are resolved, you can disable sharing just as easily.
The new Search Console can also help you confirm that you’ve resolved an issue, and help us to update our index accordingly. To do this, select a flagged issue, and click validate fix. Google will then crawl and reprocess the affected URLs with a higher priority, helping your site to get back on track faster than ever.
The Index Coverage report works best for sites that submit sitemap files. Sitemap files are a great way to let search engines know about new and updated URLs. Once you’ve submitted a sitemap file, you can now use the sitemap filter over the Index Coverage data, so that you’re able to focus on an exact list of URLs.
AMP Status Report
The new AMP Status report helps users see how their sites are performing via mobile devices. The report does much more than simply point out issues with a URL. It will help diagnose the problems, repair the issues, and test the fixed URL to ensure its operating as a valid site. The fix can be applied across multiple pages in the same website, reducing the time and effort it takes to correct a problem. After users resubmit the fixed website, Google will “crawl and reprocess the affected URLs with a higher priority” to achieve improved performance.
Job Posting Report
Google has also added a Job Posting report update for websites that post jobs within their organizations. The report will display statistics related to the postings and point to any issues that exist. Options for resolving those issues will be recommended.
As always, Google is interested in feedback about the Search Console update. To offer insight, users can click on the “Feedback” link and fill in the fields. The goal is to improve their services, so they assure website operators that every concern will be taken under advisement.
We hope this post was useful! Be on the lookout for these fantastic new features showing up in your Search Console account.