Is your current social media presence having the impact that you hoped it would? Social media marketing offers you unique opportunities to put your business in front of current and potential customers. It’s important to make sure you take advantage of these opportunities. Let’s look at ten ways you can maximize your business presence on social media.
#1 Create a Social Media Post Schedule
To attract and keep the most social media followers, you need to post high-quality content on a regular basis. The best practice is to create a social media posting schedule and adhere to it. The schedule outlines when you will post on which social media channel. It can help you plan content and ensure your audience receives content when they expect it.
#2 Maximize Your Social Media Account Audience
The way you manage a business social media account is different from the way you handle a personal one. With personal accounts, you can use various privacy settings to limit who can see your private posts. With business accounts, you want the world to know what you are saying. Make sure all of your business social media accounts are set to public in order to attract the maximum amount of exposure.
#3 Use a Social Media Management Tool
Having one place to manage all of your social media accounts will make your marketing a bit easier. Often referred to as an aggregator, social media management tools allow you to monitor activity, manage your profile, schedule content, and respond to feedback through a single tool. You can get versions available for your mobile device or desktop. That way you can update and manage your social media from anywhere you are. We recommend HootSuite.
#4 Keep Your Business Separate from Your Personal
Your business needs to be completely separate from your personal world, even on social media. This separation allows you to build your company’s brand completely independent of your political views and weekend activities. It allows you to market effectively without your personal life interfering with customer opinions. Now, you should always share your business items on your personal accounts, but not vice versa.
#5 Don’t Post Too Often
Don’t make the mistake of posting multiple times a day. While it may seem like a good idea to get as much content out as possible, it can easily backfire. Your audience may find it irritating and it can reduce the chance that they will continue to pay attention to everything you post.
#6 Make Your Social Media Personable
It should go without saying that you need to keep your social media marketing content professional. However, don’t go too far and make your posts dry and boring. Everything you post should be personable. Customers should easily relate to what you are saying and how you are saying it. Going too dry can drive people away.
#7 Make It a Two-Way Conversation
Social media is about social interactions. People love it when you reply to comments and ask for opinions to create a conversation. Answer their questions. Thank them for following you. Give them a reason to smile and come back for more.
#8 Use Ads with Caution
You can purchase ads on social media platforms. They can be quite expensive and may not receive the level of attention you would expect. If you decide to purchase ads, make sure you are getting the results you expected. If not, they may not be worth the investment.
#9 Make Third-Party Content Useful
Some of your social media content may be links to content created by others. It might be a relevant blog post from an industry leader or an article from a niche magazine. No matter what the link is, you need to do more than just post a URL. Provide your take on what the content is about and why you think your followers might find it useful.
#10 Mix Up Your Social Media Content
Text content has its place in the world of social media. However, if you want to get the maximum exposure for your business, you need to go beyond text. Think photos, infographics, videos, and animation. A mix of media will engage your audience in different ways, expanding your reach and increasing the chances your content gets shared.
We hope these tips were helpful. If you need help with your social media marketing, contact us.