Let’s say you run a great company, customers love your products and they have subscribed to your newsletter to stay updated about your latest news or products. Your email list is growing every day, and you have all the chances of converting your audience into faithful, long-term clients.
How do you make the most of those chances? Let’s jump into some of the biggest don’ts of email marketing.
- Overly promotional content
- Emails that don’t offer relevant content or a really nice perk
- Sending way too many emails and clogging people’s inboxes
Provide Fantastic Content
This is rule number one, whether you run a blog or a company that sells construction materials. “Content is king” is the most common thing you hear among internet marketers, and there’s a reason for that. It’s been tested and proven a long time ago and remains the key to any successful project, from a post on social media to a marketing newsletter which can really change the way you do business.
So do your best: create original, quality content that people can get something out of. Come up with solutions to problems you think your readers might have – they’ll love you for that and this will improve your open and click-through rates, and your ROI. Don’t just spam them with offers and expect them to buy your products right away. It takes time and effort to build trust, but these are the two best things you’ll ever invest in your business. Be generous. Give more than you receive, because eventually, you’ll receive more than you expected.
Talk to Your Readers & Encourage Them to Take Action
New media was a huge game changer in that it completely altered the way we talk to each other. A newspaper or magazine used to publish their articles and never really knew who read them and what those readers thought about them. Companies used to send out a promo emails without knowing exactly how people felt about it. Things are entirely different in 2018. With the email marketing tools available today, you can see just how many opens, click-throughs, and sales were generated by the campaign generated.
One-way Communication is Dead
The tools people use nowadays to give us feedback about our work are very valuable. Don’t hesitate to use them. Ask your customers what their opinion is on a certain topic that you cover in your newsletter. Invite them to engage with you. Allow them to become participants in a meaningful virtual conversation, instead of treating them as spectators of your promotional “show.”
Make Sure Your Grammar is Impeccable
There’s nothing that says more about you than the way you write your copy. Bad grammar can make a tremendously negative impact on your reputation. If you feel like you can’t do it yourself, hire a professional to make sure your newsletter meets all the quality requirements that contribute to your positive image.
Graphics are Eye-candy
Every campaign should include graphics that support your message or products. Don’t take the easy way out by using images found on Google. First and foremost, you don’t have the rights to use them, but also they weren’t created to support your campaign. Graphics that aren’t custom are obvious and sloppy looking. Superb writing is paramount but graphics make you want to stop and look. And click.
Interested in kick-starting your email marketing? Contact us today!
