Use Email Marketing to Build Vital Connections with Prospects & Customers
A well-thought-out email marketing plan can be a highly effective tool for reaching new clients and remaining top of mind with existing ones. Sending periodic emails to prospects and customers is one of the simplest ways of staying in touch. At Digital Shifters, we offer a complete email marketing service that handles everything from initial concept and content development to email design, distribution, and tracking. In short, our email marketing experts can design and manage your entire email campaign.
The Digital Shifters team will craft targeted emails for each group based on which stage of the prospecting or buying journey they’ve reached. By using today’s cutting-edge email delivery technology to distribute your brand messaging, email marketing is faster, easier and more efficient and gives you a higher return on investment than traditional direct-mail marketing.
Email is a medium that allows you to deliver information, special offers and vital follow-up communications when visitors carry out various actions on your website. It can even be used to send out a regular marketing newsletter. But, regardless of how you use it, the software is versatile enough to allow you to decide whether to manage your own email campaigns or have our experts handle them for you. Our software is easy to use and lets you select a unique email design to brand each email campaign.
The Powerful Advantages of Email Marketing
Nurture Customer Relationships
Keep in touch with your customers by sending them company news, helpful information or advice, online promotions and other exclusive offers or even a company newsletter. Make sure your emails add value, and your customers will appreciate and respond to them.
Generate More New Business
Email marketing makes it easier for your company to generate new business. Targeted email campaigns help you match the right group of prospects with the right marketing message to catch their interest and help them relate to your Unique Selling Proposition.
Save Time & Money Through Automation
Traditional direct-mail promotions are more time and work intensive, even with today’s superior technology. They require the recipient’s mailing address and involve buying stationery and envelopes or postcards and paying postage. Email marketing, on the other hand, is a quick, easy and inexpensive method for sending correspondence. With our software, you have the option of handling the campaign yourself or hiring us to do it for you. Either way, you’ll save on postage and other office expenses.
Track Recipient Responses in Real Time
One of the most valuable benefits of our email marketing software is its ability to track recipient actions. Every time your recipient opens or clicks a link in your email to visit your website, their visit is recorded. This lets you track the level of interest and response of prospects and customers to your newsletter or other email correspondence. Our advanced tracking technology tracks every email, giving you key feedback that can help you assess your calls to action and adjust your email marketing strategy to improve the effectiveness of your campaigns.