A new website can cause clients and potential customers to see your business in a whole new light, but only if they are aware that you launched a new one in the first place. Sure, existing customers will probably notice eventually, and assuming you have a good search engine optimization plan in place, new visitors will eventually come. But given the time and expense it takes to put a new small business website together, doesn’t it make sense to promote it as much as possible… not to mention earn back your investment more quickly?
Here are four great ways to promote the launch of your new business website:
A lot of business owners think of press releases as being “old school,” but the fact of the matter is that they’re still a great way to attract attention from the local business press. And if nothing else, press releases are great for your company search engine profile, so be sure to file one when you launch a new website
Traditional Marketing Materials
If you have brochures, business cards, sales letters, other materials going out regularly, be sure they include your URL in a prominent place. Your website should be one of your most valuable marketing tools, so get as much use out of it as you can.
If you have strong opt-in list, there’s probably no better way to drum up traffic for your site. Just as customers will come from your
Facebook page to see your new features and save a little money, so will your e-mail subscribers. Give them a few exciting reasons to visit, there’s a very good chance they will.
The more social networks your company uses, the better! It’s not unusual for us to run across clients who have a healthy Facebook and/or Instagram following or YouTube subscribers – even though their site doesn’t get a lot of hits. Make sure to announce your website launch with a handful of discounts and specials – you might just attract a crowd.