You’ll need a payment gateway for your website to authorize credit and debit card payments. You also need to ensure that your ecommerce website is as secure as it is efficient. In terms of the customer experience, efficient mainly means that your payment gateway needs to facilitate quick and seamless transactions. Picking the best payment gateway for your ecommerce website can dramatically affect your sales and overall customer satisfaction. Here are our top choices for payment gateways.
Amazon Pay
Amazon has found that six of ten customers report that improved security on a given ecommerce website would result in them making more online purchases. Amazon has a few advantages to turn that dream into a reality, including: a pre-existing login system to identify customers, complete security of personal and credit information, plenty of fraud protection, and a unique feature known as Amazon A-Z guarantee.
PayPal
PayPal is an online payments company that can seamlessly handle a company’s ecommerce website by acting as a payment gateway. PayPal will securely send a customer’s credit card information from a given company’s business website to the customer’s credit card payment network for more processing. As a gateway payment provider, PayPal has the network security (PCI-compliant), payment acceptance features (domestic and international payments allowed), and absence of monthly processing fees that customers and businesses alike love.
The payment gateway associated with PayPal’s website is called Payflow. The wonderful thing about the Payflow service is that there are two different gateway payment experiences that businesses can choose from – Payflow Link and Payflow Pro.
Even better, Payflow Link is available to businesses without the need to invest with any kind of setup fee or monthly service fees. Payflow Link is both PCI-compliant and DSS-compliant, so you can rest assured that your customers’ information is secure no matter where it is processed. PayPal Payflow Pro is much more customizable but requires a $25 monthly fee and one-time setup fee of $99, which might be a very worthwhile investment for larger businesses or those looking for customizable templates.
Stripe
Stripe’s website boasts that it handles billions of dollars annually in online payments. Businesses really seem to trust this payment gateway. The nice thing about Stripe is that they can handle recurring subscription payments or one-off ecommerce transactions with the same smoothness and security.
Stripe markets itself as forward thinking in the sense that it can handle payments from crowdsourcing websites as well. Stripe takes a programming-oriented, rather than finance-oriented, approach to its role as a payment gateway, which helps ensure supple integrations and scalability.
Authorize.net
Authorize.net has a track record of success as a gateway payment service provider as the company has been around since 1996. Authorize.net is actually a subsidiary of the Visa company, so there’s a lot of logistical know-how informing the security and back-end programming expertise with every credit card payment authorized over secure an internet protocol (IP) connection worldwide.
Authorize.net is also the offspring of a company called CyberSource, which has approximately 500,000 customers with Authorize.net. Both CyberSource and Authorize.net are dedicated to improving fraud detection and data security, according to press releases from 2010 when the two companies teamed up.
PayU
PayU prides itself on being the leading online payment service provider with over 300 PCI-certified payment methods available to customers in dozens of countries. Amazingly, PayU is an Indian fintech company that indirectly reaches 2.3 billion customers globally.
Does you businesses need a tried-and-true payment gateway service provider? Digital Shifters has a great deal of experience with ecommerce payment gateways. Whether it’s a traditional ecommerce website design or a simple online payment form for services, we can help you choose the right one for your company.
