If you read articles that focus on web design and Internet marketing, you will find lots of information on how to both bring website visitors and convert them customers. While this information is very important, there is also a flipside to it.
Often people make mistakes with their websites that cause them to lose visitors who could have potentially become customers. The good news is that all these mistakes can be fixed once you know what they are.
Here are 5 issues that drive visitors from your website:
1. Website Load Time
There is no bigger turnoff than a website that takes too long to load. Everyone has a million things to do, and the last thing they want is to wait for your website to finish loading. Ask yourself this: would you wait on someone else’s website if it were taking too long to load?
Even worse is when a website loads with errors. It just screams unprofessional. Would you buy something off a website that was experiencing page load errors? Would you trust it?
Fortunately, you can usually solve these problems relatively easily if you hire the right people to solve them. The culprit is typically poor coding or a subpar web hosting. Digital Shifters can zero in on what is causing the problem and remedy the issues.
2. Outdated Web Design
We have all seen them… websites that look like they were created circa 2001. When you come across a website like this, does it make you feel comfortable purchasing something?
It is vitally important that your website has a modern look and feel. It should also be a responsive website. This means that it adapts to mobile devices instead of loading a design meant for a desktop computer onto a small screen. Doing these things make your website and you look professional.
Updating your website’s design does not necessarily mean rebuilding your site from scratch. A reputable Charlotte web design company can often take an existing site and modify only its layout, leaving all its underlying functionality intact.
3. Website Is Riddled with Typos
Nothing says unprofessional more than a website full of spelling and other types of grammatical mistakes. It gives people a reason not to buy from you and to never return to your site. Conversely, a site free of grammatical errors shows that you pay attention to detail and that you care.
This issue, though, is the easiest of issues to fix. We employ professional copywriters and editors, who can not only correct grammatical mistakes but also improve the quality of the writing.
4. Website Employs Lots of Popups
Everybody wants conversions. Often this is the entire purpose of having a website. But there is a right way and wrong way to go about it. While high-pressure conversion tools such as popups may in certain instances lead to conversions, they are unlikely to lead to building long-term customers. Ask yourself this: do you like experiencing popups on other sites? Would you keep returning to sites that constantly annoy you?
Our experienced team of internet marketers can help you find just the right approach to conversions, so that you can get them while still keep people returning to your site.
5. Bad Reviews
Bad reviews happen, even to the best of companies. But if your company has an excessive amount of them, it could seriously hamper your ability to bring visitors to your website and convert them to customers.
While this issue is usually not such an easy one to resolve, it is not insurmountable. Our experience with reputation management can help you overcome bad reviews.
How We Can Help?
If your website is not performing the way you would like, we can help. As a top-rate Charlotte Web Design agency, our team has experience in both web design and Internet marketing. We can help you improve both your website and attract new visitors, and we can do this cost-effectively.
Contact us for a free consultation. You have nothing to lose and everything to gain.
